Analyzing Customers in Your Business Plan

by Dave Lavinsky

The Customer Analysis section of the business plan assesses the customer segments that the company serves. In it, the company must 1) identify its target customers, 2) convey the needs of these customers, and 3) show how its products and services satisfy these needs.

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http://www.businesshighlight.org/business/entrepreneur/analyzing-customers-in-your-business-plan.html